About Us
Genesis+HOCl
Genesis+HOCl, based in Frederick, Maryland, grew from a need for a more effective and natural method of ridding both air and surfaces of pathogens and allergens. When a holistically-minded dentist saw HOCl atomizing being used very effectively in Japan, she asked us to source the technology for her. That was the genesis of Genesis+HOCl. The Genesis 2.6 has revolutionized disinfection for medical offices, animal care facilities, fitness centers, restaurants, churches, and schools, providing a quick, thorough, and safe method of disinfection.
Our customers loved the Genesis 2.6 so much, many of them requested a “set it and forget it” option for smaller spaces. We’re happy to answer that demand with the Genesis UX4 Stationary Atomizer, bringing this innovative technology to your home.
The name Genesis was chosen to reflect the Biblical story in Genesis chapter 2, verse 6 “…and a mist was going up from the land,” HOCl atomizing restores air to its optimal condition, as it was “In the Beginning.”
~ Ruth & Daryl Bernard
Why Genesis Exists
At Genesis+HOCl, we’re passionate about creating healthier indoor environments with cutting-edge, natural disinfection. Our commitment goes beyond products—we strive to empower homes and businesses with safer, more effective solutions that improve air quality and well-being. Every innovation we bring to market is guided by our dedication to science, sustainability, and the people we serve.
Our Vision
To lead a global shift in how homeowners and businesses approach cleaning and disinfection by providing a natural yet powerful solution through HOCl atomizing technology. Committed to promoting health, safety, and sustainability, we aim to redefine disinfection practices by delivering the most effective and organic system that mimics nature’s defenses—where the most natural method is also the most effective method for simultaneous air and surface disinfection—setting a new standard for a healthier, safer, and more earth-friendly future.
Our Mission
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Our Values
Health and Safety: Prioritizing the well-being of people, pets, and plants with non-toxic, natural disinfection solutions.
Efficacy: Ensuring thorough and simultaneous disinfection of air and surfaces, delivering peace of mind through proven effectiveness.
Simplicity and Thoroughness: Offering a straightforward, yet comprehensive, approach to disinfection that is both accessible and deeply effective.
Innovation through Nature: Embracing the concept of biomimicry, our HOCl atomizing technology mirrors the immune system of mammals, bringing nature’s defense into modern disinfection practices.
Changing Perspectives: Encouraging a shift in how society views disinfection, demonstrating that the most natural methods are also the most powerful.
In the Beginning...
Timeline of Genesis+HOCl
2020
Our Flagship Product
Back in 2020, few had heard of Hypochlorous or HOCl atomizing. Fast forward five years, and Genesis+HOCl is now the first name in HOCl atomizing technology. A simple Google search of 'HOCl atomizing' reveals Genesis as the top brand in this category—proof of our industry leadership and growing impact.
The future is bright for HOCl atomizing.
2021
Awarded Category Spotlight in 'Air Purification and Disinfection' Category
Genesis received national recognition for a brand new category 'Air Purification and Disinfection' in the dental industry's leading trade publication, Dental Product Shopper.
2022
One of America's Leading Doctors Endorses Genesis+HOCl
In February 2022, we introduced our HOCl atomizing technology to a wider audience through radio on the America Outloud network. At a time when COVID-19 was still a concern, people were looking for better ways to improve indoor air quality. One of the nation’s leading cardiologists, known for his work in early COVID treatment, launched a podcast that became a trusted source of information during the pandemic.
2023
Our First National Radio Advertising Campaign
In the Fall of 2023, Genesis partnered with WGN Radio 720 in Chicago (interview). That summer, Chicago experienced some of the worst air quality in the country, making "air quality" a top concern for residents. While we couldn’t clean the outdoor air, our HOCl technology offered a powerful solution for the spaces where it matters most—indoors, where we spend the majority of our time. And afternoon radio host, Lisa Dent, enthusiastically endorsed Genesis+HOCl.
2024
Genesis Goes to Washington
In honor of National Clean Air Month, Genesis+HOCl was showcased on Great Day Washington (WUSA9) on May 21, 2024. The feature highlighted the importance of cleaner, healthier indoor air and how Genesis+HOCl is redefining air disinfection with our pioneering HOCl atomizing technology.
See, Listen, and Read
Genesis+HOCl in the Media
