Our Story
Genesis+HOCl
Genesis+HOCl began with a singular focus: atomizing hypochlorous acid to help create a more complete approach to everyday cleaning—because clean shouldn't stop at surfaces. Built on 30+ years serving healthcare professionals, Genesis was founded on a commitment to providing innovative solutions for cleaner clinical environments.
When a holistically minded dentist saw HOCl atomizing being used very effectively in Japan, she asked us to source the technology for her. That was the genesis of Genesis+HOCl.
The Genesis 2.6 represents a breakthrough in indoor environmental cleaning, helping medical offices, animal care centers, fitness studios, restaurants, churches, schools, and countless other facilities maintain cleaner air and surfaces safely and efficiently.
Our customers loved the Genesis 2.6 so much that many requested a "set it and forget it" option for smaller spaces. We were happy to answer that demand with the Genesis UX4 Stationary Atomizer, bringing this same trusted technology into homes and everyday living spaces.
The name Genesis is intended to reflect the Biblical account in Genesis 2:6: "...and a mist was going up from the land." Just as a mist rose from the earth "In the Beginning," HOCl atomizing helps create a cleaner indoor environment, treating both the air you breathe and the surfaces you touch.
Why Genesis Exists
Nature and Science. The Best of Both Worlds.
When was the last time you discovered a household cleaner inspired by something your own body naturally produces?
Meet HOCl (hypochlorous acid)—a remarkable molecule made by your white blood cells as part of your immune system's natural defenses.
We often think of natural products as gentle, but wonder whether they'll really get the job done. What makes HOCl so fascinating is the combination of its natural origins and its remarkable versatility.
From specially formulated products used in medical settings to everyday cleaning of hard, nonporous surfaces, HOCl has found its place in some surprisingly different applications.
And at Genesis+HOCl, we take that versatility one step further—with innovative atomizing technology that delivers a fine HOCl mist into the air and onto surfaces simultaneously.
Because there's more to clean than what you can see.
Our Vision
We hear the phrase “getting back to nature” all the time. But have you ever stopped to think about just how much of our everyday lives has become artificial?
From synthetic fabrics and furnishings to processed foods and household
cleaning products, we're surrounded by things that take us further and further
from nature.
So why shouldn't the products we use to clean our homes bring us a little closer to it?
That's one of the things we find so fascinating about hypochlorous acid (HOCl). It's a naturally occurring molecule that your own immune system produces. Simple chemistry, inspired by nature, with a remarkable range of applications.
When we started Genesis+HOCl seven years ago, relatively few people had even
heard of HOCl, much less HOCl atomizing. Today, we're amazed by how much that
awareness has grown—and we're excited to be part of it.
Our vision is simple: To help more families and business owners discover a different approach to everyday cleaning—one that brings nature and thoughtful technology together, caring for both the air around us and the surfaces we touch.
Because we believe clean living should begin with the way we clean.
Our Mission
To deliver safe, science-backed HOCl atomizing solutions that protect people, pets, and the planet. Through education, innovation, and integrity, we equip home and business owners with effective, non-toxic tools to improve indoor air and surface quality—making innovative HOCl atomizing technology accessible, sustainable, and trusted for healthier indoor environments everywhere.
In the Beginning...
Timeline of Genesis+HOCl
2020
Our Flagship Product
Back in 2020, few had heard of Hypochlorous or HOCl atomizing. Fast forward five years, and Genesis+HOCl is now the first name in HOCl atomizing technology. A simple Google search of 'HOCl atomizing' reveals Genesis as the top brand in this category—proof of our industry leadership and growing impact.
The future is bright for HOCl atomizing.
2021
Featured Category Spotlight in 'Air Purification and Disinfection' Category
Genesis received national recognition for a brand new category 'Air Purification and Disinfection' in the dental industry's leading trade publication, Dental Product Shopper.
2022
One of America's Leading Doctors Endorses Genesis+HOCl
In February 2022, we introduced our HOCl atomizing technology to a wider audience through radio on the America Outloud network. At a time when COVID-19 was still a concern, people were looking for better ways to improve indoor air quality. One of the nation’s leading cardiologists, known for his work in early COVID treatment, launched a podcast that became a trusted source of information during the pandemic.
2023
Our First National Radio Advertising Campaign
In the Fall of 2023, Genesis partnered with WGN Radio 720 in Chicago (interview). That summer, Chicago experienced some of the worst air quality in the country, making "air quality" a top concern for residents. While we couldn’t clean the outdoor air, our HOCl technology offered a powerful solution for the spaces where it matters most—indoors, where we spend the majority of our time. And afternoon radio host, Lisa Dent, enthusiastically endorsed Genesis+HOCl.
2024
Genesis Goes to Washington
In honor of National Clean Air Month, Genesis+HOCl was showcased on Great Day Washington (WUSA9) on May 21, 2024. The feature highlighted the importance of cleaner, healthier indoor air and how Genesis+HOCl brings nature and science together to elevate indoor air quality and surface freshness using cutting-edge HOCl atomizing technology.
2025
HouseSmarts Radio with Lou Manfredini
Genesis+HOCl was recently featured on Lou Manfredini’s HouseSmarts Radio program, broadcast from Chicago on WGN Radio 720. Known as “Mr. Fix-It” for more than 30 years, Manfredini praised the technology as a powerful way to improve indoor air quality.
2026
A Smaller Sprayer. A Bigger Reach.
In 2026, we introduced our rechargeable Fine Mist Sprayer—bringing the benefits of HOCl atomizing to quick, everyday cleanup and odor control in kitchens, bathrooms, pet areas, and cars. We also launched on Amazon, making it easier than ever to shop our sprayer, starter bundle, and HOClean™ quart and gallon refills.
See, Listen, and Read
Genesis+HOCl in the Media
